The word logo originates from the Greek word λογότυπος = logotipos, and it is a graphic element, symbol, icon or identification mark of a company, organization, product or brand. The logo should be designed in such a way (whether it is a stylized version of the letters of the name or some other abstract form) that will associate the customer with the connection between a specific product or service and a company. The logo is an important constituent element of branding.